Describing the ROI of Design
(63 ratings) · 2 weeks · Live cohort-based course
Leverage business fundamentals to persuade stakeholders, gain influence, and transform your Design career.
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Connect Design to the bottom line
It’s more important than ever that Designers to demonstrate our business impact. Unfortunately, designers rarely “speak business,” and business leaders rarely “speak design."
This course will transform your perspective on what business leaders care about and give you the tools to communicate on their level.
We'll leverage frameworks, lessons, and tactics taught in top business schools to articulate Design's purpose and value in a way that resonates with non-designers.
If your design work needs to resonate with business stakeholders, if you work in a data-driven environment, or if you’ve struggled to communicate with stakeholders who don’t leverage Design strategically, this course is for you.
“Ryan's MBA and his experience at a range of different types and sizes of companies position him uniquely to help designers build a case for design in a language that can actually influence business stakeholders. The frameworks he shares really help synthesize an approach and even a shift in mindset to communicating the ROI of the design function. Highly recommended!”
Gregg
Design manager
What you will get out of this course
Five proprietary frameworks you can't find elsewhere
If your design work needs to resonate with business stakeholders, if you work in a data-driven environment, or if you’ve struggled to communicate with stakeholders who don’t leverage Design strategically, this course is for you.
Essential lessons from 11 MBA courses, curated just for Designers
Leverage tactics and lessons from 11 MBA classes, including Entrepreneurship, Statistics, Finance, Negotiation, Marketing, Product Management, Economics & more.
Access to an engaged group of international expert Designers
We keep cohorts small so you can get feedback and advice from fellow experienced Design professionals from around the world.
Feedback personalized to your unique goals and challenges
As we get to know each other over the course's six live sessions, you’ll get advice and feedback tailored to your specific needs.
Who this course is for
01
Senior or higher IC designers who want to develop their business acumen to influence more strategic and impactful product work
02
Design managers who must collaborate with and persuade founders, executives, and other cross-functional leaders
03
Design team who work in Product or Engineering-led environments where good Design must be strongly and carefully advocated for
04
Agency designers who must pitch the value of their work to creative directors and clients
$949 USD
(63 ratings)
Class is in session. Join next cohort's waitlist
Curriculum
Live lectures
Twice-weekly lectures that introduce actionable lessons, tactics & frameworks
3 hours per week
Feedback sessions
Optional sessions to ask questions or review your exercises together
2 hours per week
Self-paced exercises
Optional exercises, lessons, and resources to expand your learning on your own time
1 hour per week
Week 1
Module 1
Connect Design work to financial outcomes
To gain influence, Designers must visualize the link between design projects and financial outcomes so stakeholders understand how our work creates business value.
Module 2
Demonstrate Design's holistic business value
Design delivers more business value than just hitting product metrics. Learn how your design work delivers tangible value at all levels of your organization.
Week 2
Module 3
Tailor tactics to your environment
Become known for delivering maximum value by adapting your strategy and approach to your company stage, structure, and culture.
Module 4
Drive change to help Design thrive
Leverage tactics from go-to-market strategy to recruit allies and influence change so the company grows to recognize Design’s impact.
Where designers from leading companies grow their influence
What designers are saying about Describing the ROI of Design
(63 ratings)
"The value that is packed into this course is just incredible. It is highly insightful and effective! Ryan has a natural ability to distill complexity, experience and knowledge into simple frameworks that can be immediately applied to a range of situations. This course should be part of every designer's toolset."
Bella
Head of Design & Research
“Ryan does a fantastic job combining his incredible work experience with his MBA education and distills it all into a tightly woven course that provides powerful insights into how designers can effectively demonstrate the value of Design to leaders within our companies.”
Adam
Senior Manager, Creative Services
“I found Ryan's explanation of design ROI truly insightful and eye-opening. He effectively used real-world examples to illustrate its impact on business outcomes. I am excited to apply this knowledge in my future projects!”
Tuba
Information Design Manager
“Designing for business impact is not new, but going from just knowing it, or saying it, to actually being able to bring it to your team effectively as a designer is. This is cutting edge professional practice.”
David
Product Designer
“Ryan is a great storyteller and the course is must for any designer that wants to make an impact in their role. This really helped broaden my perspective and gave me tools to bring Design more forward.”
Kristoff
Head of Design
“Ryan is amazing. I recommend taking this course for anyone who wants to learn how to navigate the difficulties of designer <> stakeholder understanding of the value and impact design truly has!”
Meghan
Staff Product Designer
“Ryan provided frameworks that help designers comprehend what is most valuable in a given moment based a myriad of factors. The best part? I feel confident and empowered to bring what I've learned in this course to life in my day to day work.”
Luke
Product Designer
“Ryan, thanks so much for this incredible course on demonstrating design's total business value through various tactics and frameworks. These frameworks will help me drive change within organizations and tailor them to the environment I am in.”
Kruti
Design Leader
“As a senior design leader, I have had a lot of exposure to this material on a daily basis, but Ryan’s fresh take is something I can reference in the future when I need a mental kick start.”
Pantelis
VP of Product Design
“Ryan's course helped me fit all the lingering puzzle pieces together into a tangible framework. It provided all the right tools to shift my mindset towards how to showcase the value I create in my role.”
Tibor
Senior Product Designer
"Ryan is extremely insightful and understands the business end of things and the design end of things. He gave our team a new toolset to use so that we can understand business needs and effectively communicate design in a more business aligned way. I very much recommend this class."
Cajetan
Senior Manager, Product Design
“Remarkably, the course addressed critical questions that designers often hesitate to ask, hitting the nail on the head in areas we needed most. Definitely a must-join for anyone in design. Loved every bit of it!”
Wendy
UX Designer
Meet your instructor
Ryan Scott, MBA
Design & Product Leader · Leadership coach · Start-up advisor
For nearly 20 years, Ryan has successfully run multiple businesses, coached hundreds of designers, and led numerous cross-functional teams to launch some of today’s most recognizable products.
As an early employee at DoorDash, he reported to one of the company’s co-founders and led multiple 0-to-1 product launches despite complex cross-functional politics.
At Airbnb, his work was regularly reviewed by Brian Chesky. He managed dozens of stakeholders across multiple teams, using a combination of data and storytelling to get buy-in to overhaul the company’s most business-critical products, including the booking flow, messaging platform, search platform, and Host availability & pricing tools.
Ryan believes that business expertise will unlock influence and meaningful work for the next generation of Design leaders. In addition to a BA in graphic design, he earned an MBA from U.C. Berkeley's Haas School of Business, which consistently ranks among the top MBA programs in the world.
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